We are thrilled to announce a partnership between Operation Warm, Subaru, and Youth Outreach Services (YOS) to provide new winter coats for youth aged 12 to 21 living in low-income communities throughout Chicago and the western suburbs.
On January 14, 2025, Berman Subaru of Chicago delivered 300 brand-new coats to YOS. These coats will be distributed to youth either in person or at one of YOS’s five community centers. Each coat is intended to support a young person’s overall well-being, helping them stay warm, attend school, and participate in life with confidence. Like YOS, Operation Warm and Subaru believe that every child, regardless of their circumstances, deserves the warmth, confidence, and hope of receiving something new made just for them. With this collaboration, the positive effects continue to grow, extending its impact far beyond just physical warmth.
Why It Matters
A warm coat not only protects kids from the cold but also significantly impacts their mental and emotional well-being. On a frigid day, it can mean the difference between attending school or staying home, participating in activities, or sitting out. It can also inspire confidence, boost self-esteem, and open doors to opportunities that might otherwise seem out of reach.
A Shared Vision for Warmth and Hope
The Subaru Loves to Help® initiative reflects Subaru’s deep commitment to creating positive change in local communities. At Operation Warm, we consider this partnership a shared commitment to making a difference that will leave a lasting impact on children, families, and communities nationwide. Together, we’re not just meeting children’s basic needs but empowering them to show up for school, engage in outdoor play, and walk confidently into their futures.
Operation Warm
Operation Warm is a national nonprofit that manufactures brand-new, high-quality coats and shoes for children in need. Through partnerships with compassionate individuals, community organizations, and corporations across North America, Operation Warm provides emotional warmth, confidence to socialize and succeed, and hope for a brighter future by using the gift as a catalyst for community connection. Operation Warm manufactures coats to the highest industry standards, ensuring that kids love how they look and feel. That’s why Subaru is proud to be the largest automotive supporter of Operation Warm. This initiative is part of Subaru’s Love Promise, a commitment to improving lives in the communities where we live and work. It is just one of the reasons why Subaru is More Than a Car Company®.
We invite you to follow along on our social media for stories of impact, photos of smiling children, and updates from our gifting events. Together, we’re making a difference—one coat and one child at a time. #OperationWarm #SubaruofAmerica, Inc. #Operationwarm_coatsforkids #subaruchicago.com #yos
